Showtime hosted the official New York Comic Con Heroes After Dark party, renamed Hive After Dark, for the Showtime original Yellowjackets.
With a survival guide in hand, guests stepped into the world of the Showtime Original series Yellowjackets with various touchpoints tying back to the show, including accessory customization station to '“Dress for Doomcoming”and a mysterious photo booth capturing Antler Queen sightings. More than 650 guests attended the event, which included a curated playlist from DJ M.O.S.. Attendees left with a “survival kit” for binge-watching the Showtime series.
The event generated a reach of more than 2 million individuals online. Showtime’s collaboration post with NYCC reached 71K individuals and their Instagram stories were seen by 228K individuals, while guests who were tweeting about the event on-site reached another 193k individuals on Twitter.
This activation was produced via NVE.
