CLIENT
PROJECT
We orchestrated a highly anticipated global product launch event in Los Angeles to generate excitement and anticipation for the Spring/Summer 2023 (SS23) footwear and apparel collection. Over the course of several days, the event became an immersive experience that showcased the innovative designs and cutting-edge materials of the new adidas collection, while also strengthening the brand’s connection with its global community.
The event kicked off with an exclusive launch party that set the tone for the week’s festivities. Guests were welcomed into a vibrant space where they had the opportunity to engage with adidas executives and key talent during an insightful Q&A session. This intimate conversation offered a deeper look into the creative process behind the SS23 collection, giving attendees an insider’s perspective on how the latest designs were conceived and brought to life.
As the excitement built, the highly anticipated product reveal took place in the brand’s signature pro shop, where attendees could get a first look at the new footwear and apparel. The products were showcased in a dynamic, hands-on environment, allowing guests to touch and feel the materials while learning about the craftsmanship and performance technologies that defined the SS23 collection.
To further enhance the guest experience, we created interactive display kiosks throughout the venue. These kiosks provided a closer look at the materials used in the collection, including advanced fabrics, cutting-edge sustainability features, and design elements that set this season's products apart. Guests were invited to explore these materials up close, learn about their functionality, and discover how adidas continues to push the boundaries of innovation in both style and performance.
Throughout the week, the event was designed to engage attendees from all walks of life—media, influencers, athletes, and retail partners—creating an unforgettable multi-day experience that celebrated adidas' forward-thinking approach to design and culture. By combining education, engagement, and exclusivity, we successfully generated buzz for the SS23 collection, positioning adidas as not just a leader in sportswear, but a cultural icon at the forefront of fashion and innovation.
ROLE
