CLIENT
PROJECT
IAB NEWFRONTS 2024
For the second year in a row, we brought the energy back to New York City with Vevo’s highly anticipated NewFronts presentation, held at the iconic Webster Hall. This year’s event was bigger than ever, as Vevo showcased its groundbreaking offerings for advertisers with an unforgettable performance by country music superstar Kane Brown.
The evening was packed with high-impact moments, including a deep dive into Vevo’s diverse music content, which spans everything from rising genres like Afrobeats and Regional Mexican to household names in Pop and Country. With 33 million viewers tuning in every day, Vevo’s reach is undeniable, and the platform’s ability to connect brands with passionate, diverse audiences was front and center. Over 70% of Vevo’s most-watched artists come from communities that are often underrepresented in the media, and in 2023, all of Vevo’s top 10 most-viewed videos were from diverse artists, underscoring Vevo’s role as a leading voice in the cultural conversation.
The night culminated in a thrilling live performance by Kane Brown, a nominee for "Entertainer of the Year" at the 2024 American Country Music Awards, with over 2.5 billion views on Vevo. His high-energy set had the crowd on their feet, making the event an electric celebration of both music and cultural diversity.
Vevo’s NewFront event was a massive success, amplifying its role as a powerful platform for advertisers and artists alike, while showcasing the incredible range and impact of its content. It was a night to remember, full of music, culture, and industry-shaping moments.
ROLE
Vendor Management
Pre-production Logistics
Onsite Production
Onsite Staff Management
