CLIENT
PROJECT
AMERICAN EXPRESS: SMALL BUSINESS SATURDAY
In honor of the 10th annual Small Business Saturday, American Express partnered with small business owners across the country to bring further awareness around the initiative while also celebrating the community they continue to serve and invigorate. American Express identified 5 Top Shop Small Cities to boost awareness with a big visual splash to substantiate the brand as a devoted small business supporter.
In New York American Express partnered with Baz Bagels, to provide blue swirl bagels. In Nashville, they partnered with Batch, providing various BBQ sauces and flavored popcorn. Next, American Express partnered with Pink Pie in Miami to provide custom-flavor mini pies. In Los Angeles, Mickey Hargitay Plants, to provide free mini succulents. Lastly, in Portland, American Express partnered with Coco Donuts, to provide free donuts in various flavors. Branded merchandise and informational postcards were given to attendees in each city to celebrate Small Business Saturday. To reiterate the impact shopping small has on the local community, a lifesize “Small Adds Up” installation with business specific facades captivated and delighted attendees.
ROLE
Co-Producer
Vendor Management
Location Scouting
Event Management
Onsite Production
