CLIENT
PROJECT
UNIQLO x ALEXANDER WANG AIRISM
We collaborated closely with Uniqlo to design and execute a bold, attention-grabbing stunt aimed at generating significant buzz both on social media and in the press for the highly anticipated launch of the new Airism capsule collection by Uniqlo and Alexander Wang. Our goal was to create a unique, shareable experience that would captivate audiences and spark conversations online, while also securing widespread media coverage. By leveraging creative concepts, influencer partnerships, and a strong visual identity, we ensured the campaign reached the right audiences and amplified the excitement around this innovative collaboration between Uniqlo and the renowned designer Alexander Wang. The stunt not only highlighted the collection's key features but also positioned it as a must-have for fashion-forward consumers, driving engagement and awareness across multiple platforms.
ROLE
Event Logistics
Event Management
Onsite Production
