CLIENT
PROJECT
ROCKEFELLER PLAZA: HOLIDAY TRUCK
Rockefeller Center has long been a hub of holiday magic, and after years of celebrating the season, they had amassed a stunning collection of Christmas ornaments from past years. With the goal of promoting these festive treasures during the busiest shopping season, we transformed a 1969 Citroen truck into a dazzling holiday hotspot, bringing holiday cheer directly to the crowds flocking to New York City’s most iconic Christmas destination.
Over the course of a month-long partnership, we produced seven festive activations that brought the holiday spirit to life in unexpected and exciting ways. Visitors had the chance to dance the night away at a Silent Disco, get their portraits sketched by the talented Justin Teodoro, and enjoy live carol performances, all set against the backdrop of the famous Rockefeller Center Christmas Tree. Each experience was designed to create unforgettable moments, blending the magic of the season with hands-on, interactive fun.
The Rockefeller Center truck became a holiday beacon, captivating guests with its festive programming and creating a buzz both in real life and on social media. From sharing memories in the moment to posting photos of their holiday adventures, guests couldn't resist engaging with the experience, making it a truly memorable and joyful part of their holiday season.
ROLE
Co-Producer
Client Management
Vendor Management
Onsite Production
Event Programming
Event Management
Influencer + Talent Management
