CLIENT
PROJECT
STAY SCARY
We took over Soho and brought a whole new level of Halloween excitement with the Spotify Costume Shop, an immersive pop-up experience that had fans buzzing with energy. Curated around the spine-tingling Stay Scary playlist, the Shop featured 12 iconic costumes inspired by some of the most boundary-pushing musicians in the world. From legendary rockstars to genre-defying icons, the costumes celebrated the artists who continue to break creative barriers and leave a lasting impact on the music scene.
To make the experience even more memorable, we offered fans the chance to slip into these one-of-a-kind, musician-inspired outfits completely for free. And it didn’t stop there—guests were also treated to exclusive Spotify-branded merchandise, giving them even more ways to channel their inner rockstar. The event was a massive hit, drawing over 1,500 guests eager to be part of the spooky fun. In no time, all 1,000 costumes and 1,100 artist posters were snapped up, leaving fans feeling like they’d stepped into a true musical wonderland. It was a thrilling success that not only celebrated the spirit of Halloween but also gave fans a chance to engage with their favorite artists in a totally new and exciting way.
ROLES
Co-Producer
Vendor Management
Event Logistics
Onsite Production
Event Management
