CLIENT
PROJECT
IAB NEWFRONTS 2023
We transformed Vevo's 2023 NewFront at Sony Hall into an unforgettable experience, combining cutting-edge technology with the electrifying energy of live performance. The event began with a captivating keynote presentation that showcased Vevo’s innovative Connected TV (CTV) experience, offering a glimpse into the future of music video streaming. The highlight of the evening came when global superstar J Balvin took the stage for an electrifying performance, setting the tone for a night of celebration and innovation.
Building on the resurgence of music videos as a cultural force, our goal was to create an "aha" moment for the audience—an experience that would resonate deeply and leave a lasting impression. Through immersive, experiential touchpoints, we brought Vevo's vision of being the "Home for Music Television" to life. Interactive elements throughout the venue helped transport attendees into the heart of Vevo's world, while cutting-edge visuals and design reflected the dynamic evolution of music content.
The event drew 350 in-person guests, including key industry influencers, artists, and media partners, while also reaching a global virtual audience through the IAB livestream. This hybrid approach not only expanded the event's reach but also reinforced Vevo's position as a leader in the music streaming space.
The buzz surrounding the event was palpable, with Vevo’s NewFront generating significant media attention and coverage in top publications such as AdWeek and Forbes. The success of the event solidified Vevo’s role as a trailblazer in the music and entertainment industry, while also highlighting its continued innovation in the evolving landscape of digital media.
ROLE
Vendor Management
Pre-production Logistics
Onsite Production
Onsite Staff Management
