CLIENT
PROJECT
LIFEWTR: LIFEUNSEEN
To spotlight the launch of LIFEWTR's innovative new platform, LifeUnseen, which seeks to raise awareness about the systemic disparities that continue to hinder equitable access and representation across the arts, we developed a powerful and immersive activation at Philadelphia International Airport, specifically in Terminal A-East. This high-traffic, culturally significant location was chosen to engage a wide and diverse audience while amplifying LIFEWTR's commitment to fostering inclusivity and amplifying underrepresented voices in the arts.
The activation featured a bold, vibrant brand presence that immediately captured attention, creating a dynamic visual experience that reflected the core mission of LifeUnseen. Beyond simply promoting the brand, the space was designed to be both visually compelling and highly interactive. Passengers passing through the terminal were invited to explore various touchpoints that seamlessly integrated LIFEWTR’s message into their travel experience.
ROLE
Event Logistics
Vendor Management
