CLIENT
PROJECT
NERF ONE ULTRA CHAMPIONSHIP
Hasbro was looking to bring big game with their largest product launch to date around the newest blaster in the Nerf collection - The Ultra One. A 360 campaign was launched around the new Nerf Ultra blaster through the lens of a global competitive championship series inspired by the world of esports.
Together we produced a product reveal spot for global distribution, that played in 140 countries, as well as an integrated influencer content series that featured 20 influencers from around the country competing live against one another on a custom interactive games course with skills challenges designed to showcase the product features and functionality. The entire competition resulted in enough content for a 10-part YouTube series and over 11.6M social media impressions.
ROLE
Vendor Management
Apparel Design
Onsite Production
