CLIENT
PROJECT
LATIN HERITAGE MONTH
TikTok drew inspiration from the vibrant heart of Latin culture—the bodega and the mercado—to create a dynamic celebration of diversity, authenticity, and community. Held in Miami as a precursor to the city’s new office, the event was designed to forge deeper connections with Latin creators and amplify their voices within the TikTok ecosystem.
In partnership with Chispa, the event was transformed into a lively food hall, filled with the bold colors, flavors, and energy that are synonymous with TikTok and Latin culture. The space came alive with immersive experiences that reflected TikTok's creative spirit, from interactive food stations to artful displays celebrating Latin heritage. The outdoor stage was a focal point, hosting electrifying performances by artists Pink Pablo and Jay Wheeler, while TikTok creator and DJ Gallixc kept the beats flowing, ensuring the party never slowed down.
Despite the rain, over 300 Latin TikTok creators gathered to partake in the festivities, making the event a true celebration of resilience, culture, and connection. The energy was palpable, with attendees dancing, creating, and engaging throughout the night, leaving a lasting impression on everyone involved.
The event generated significant buzz and captured the attention of both local and national media, securing placements in eight prominent outlets. By blending TikTok’s platform with the richness of Latin culture, this event not only celebrated the Latin community but also reinforced TikTok’s commitment to being a space where diverse creators and cultures can thrive and connect.
ROLE
Lead Producer
Pre-Production Logistics
Location Scouting
Onsite Production
Venue Management
Staff Management
Vendor Management
