CLIENT
PROJECT
BLOCK PARTY HARLEM
One of Thrillist’s most ambitious and memorable events was a community-driven celebration in Harlem designed to support Black-owned businesses and honor the neighborhood's rich cultural legacy. This vibrant, all-day event brought together food, fun, and live performances to celebrate Harlem as one of New York City's most beloved and historic cultural hubs.
We transformed Harlem into an immersive experience that was part roller disco, part dance party, part small business incubator, and part food festival—all rolled into one unforgettable day. With music, parades, dance competitions, and an outpouring of neighborhood spirit, the event became a joyful celebration of Harlem’s community, creativity, and resilience. The streets were alive with energy, as local businesses, artists, and residents came together to celebrate Harlem’s unique cultural identity.
The event was led by Tren’ness Woods-Black, the "Queen of Hospitality" and granddaughter of Sylvia Woods, the matriarch of the legendary Sylvia’s Restaurant. As executive producer and community liaison, Tren’ness was instrumental in curating the experience, helping to shape the program and ensuring that Harlem’s voices were authentically represented throughout. Her deep ties to the community allowed us to highlight the people and businesses that make Harlem thrive, giving the event both a personal and powerful connection to the neighborhood.
In keeping with Thrillist’s commitment to giving back, this event benefitted Harlem Park-to-Park, a local initiative that supports Black-owned businesses and helps keep the neighborhood's entrepreneurial spirit alive. The funds raised through the event helped sustain the businesses that make Harlem a vibrant and unique part of New York City.
The day was made possible with support from our generous sponsors, including DoorDash, Coke Zero Sugar, Clorox, and Corona Refresca, whose contributions helped bring the event to life and further supported the ongoing success of Harlem’s small businesses.
ROLE
